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Mini One prize winning game
On May 12th 2014 Gazprom petrol stations started a prize winning game named “Mini One for a perfect summer day”. This is first in a series of prize winning games by which Gazprom petrol stations will award their loyal customers. Main prizes are three Mini One cars, whereas the first 10.000 participants of Prize Winning Game will receive a special Gazprom thermos.
Corporate image campaign
In late april of 2013 Gazprom petrol stations launched a corporate image campaign titled “The best is in front of you” through a range of communication channels. The main goal of the campaign was to represent Gazprom petrol stations as a modern brand which aims to communicate with their customers in an open and friendly manner, offering them a wide range of products and services, including high-quality motor fuel, a wide range of premium products, fresh beverages and fine food, as well as the impeccable quality of service. Additionally, Gazprom petrol stations offer a range of extra services and amenities, such as free a free Wi-Fi internet connection, ATM, car wash and children’s playground.
Although the launch of Gazprom petrol stations has set new standards regarding the quality of products and services on the Serbian market, the company is steadily working on improving all segments of their business, with the network of petrol stations that is growing daily.
“Welcome” campaign
In the period between October and December of 2013, the general public of Bosnia and Herzegovina had the opportunity to get ti know the Gazprom petrol stations brand via the “Welcome” campaign. Gazprom petrol stations introduced itself to the public of Serbia via a billboard campaign titled ‘’Welcome’’. With this OOH campaign, which served as an introduction to the corporate image campaign, we wanted to extend an open call to customers to visit Gazprom petrol stations and learn about the wide range of premium products and services we are offering them, including high-quality motor fuel, a wide range of products, fresh beverages and fine food, as well as many other amenities.
